Remember this Commercial?

(Can't get the video to post, here is the link: http://www.youtube.com/watch?v=m1XqLPa9BoA)

Yes, its from the superbowl. What I can't find on youtube is the commercial continued to where they put the other companies on the screen-including mine!

Here is some more information on what this actually means (from AEP's website):

Imagine being able to automatically postpone some energy intensive functions, such as running the air conditioner, hot water heater, pool functions or a manufacturing line, until after the hours of peak demand, when the cost is lower. With gridSMARTSM customers will have control in their homes and in businesses that doesn't exist today, giving traditional energy efficiency and demand-side management programs a big technological boost.

gridSMARTSM is the cornerstone of AEP's energy delivery system of the future. Not every need or technological innovation that customers will demand in the future can be envisioned today, but gridSMARTSM is being designed to provide a much greater degree of flexibility than is now possible. gridSMARTSM provides three major benefits: it adds automation and capabilities to allow customers to better manage their energy use and improve reliability; it allows AEP to monitor and operate its system more efficiently and create fewer emissions; and it prepares the system for new technologies that could greatly affect how power is generated, distributed and consumed.

Smart meters would communicate with an AEP data center to indicate the price of power at a given time and how much energy is being used. Coupled with time-of-day or other innovative rates, home or business owners would be able to decide how much they are willing to spend to perform a particular task now, versus waiting until a lower rate is in effect.
During periods of peak demand, customers might choose to cycle their air conditioning in 20-minute periods, for example, rather than run them continuously, or to turn off the pool pump for a few hours. Commercial and industrial customers could postpone energy intensive manufacturing or business operations.

To support the gridSMARTSM effort, AEP and the General Electric Co. agreed in 2007 to jointly develop and deploy equipment and technology programs. The agreement calls for two pilot programs to be conducted in two mid-sized cities to test the equipment and customer response. Those cities have not yet been identified. A small pilot program will be conducted in Indiana as part of a settlement agreement with regulators. AEP's goal is to have all 5 million smart meters in place by 2015, if regulators approve.

Sounds pretty cool to me!